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Rudie Jansman, Kornelis Wetsema

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19,50

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Hamza Ouamari
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Anika Siepel
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Patrick Petersen
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Andy De Bondt
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Sylvia Vrugt
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TOP 5 Marketing

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Jos Burgers
Superfijne klanten
21,50
1
Het Contentkanon
Chantal Smink
Het Contentkanon
29,99
2
ChatGPT als tweede Brein
Martin van Kranenburg
ChatGPT als tweede Brein
29,95
3
Word B2B Meesterverleider
Wing Cheung
Word B2B Meesterverleider
29,99
4
AI-selling: AI in het verkoopteam
Patrick Petersen
AI-selling: AI in het verkoopteam
17,99
5

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A. van Arnhem
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Erik Van Heuven
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Karel Jan Alsem
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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paperbackEngels9781137382290 30-9-2015
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.  Meer
36,71
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paperbackEngels9781119716310 25-3-2021
178,05
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GebondenEngels9781138148734 1-9-2016
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective.  Meer
191,35
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138254824 27-2-2017
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite.  Meer
72,73
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781292023410 30-7-2013
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.  Meer
90,94
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e-bookEngels9781292033716 27-8-2013
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.  Meer
60,99
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e-bookEngels9781292404929 19-1-2022
Introduce your students to the principle aspects of Marketing Management with this market-leading text. Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field.  Meer
51,39
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paperbackEngels9781349365579 16-12-2011
The impressive growth of trade and investments between China and Latin America has attracted the attention of the business world and policy makers. This book analyses the business of the main players at the country/region and company levels in the context of globalization and growing importance of emerging markets in the world economy.  Meer
65,30
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PaperbackEngels9781292020396 24-7-2013
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.  Meer
106,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292023458 29-7-2013
For courses in sales management. Sales Management prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.  Meer
90,94
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PaperbackEngels9781352013191 24-3-2022
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167,92
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48,42
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14,11
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GebondenEngels9781944659622 10-5-2019
103,50
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gebondenEngels9783319001487 3-6-2013
The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior.  Meer
180,99
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gebondenEngels9783319134390 24-3-2015
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative.  Meer
60,99
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gebondenEngels9783319130774 16-3-2015
​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.  Meer
180,99
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gebondenEngels9783319130835 19-3-2015
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.  Meer
180,99
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