Ken (KPL Associates) Langdon,
K Langdon
Account Management – Sales 12.5
Sales 12.5
Paperback Engels 2003 9781841124582
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The sales function is the front–line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well–versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self–development for sales people.
Specificaties
ISBN13:9781841124582
Taal:Engels
Bindwijze:paperback
Aantal pagina's:134
Uitgever:John Wiley & Sons
Hoofdrubriek:Marketing, Algemeen management
Serie:Express Exec
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<p>Introduction to ExpressExec V</p>
<p>12.05.01 Introduction to Account Management 1</p>
<p>12.05.02 Definition of Terms: What is Account Management? 5</p>
<p>12.05.03 The Evolution of Account Management 15</p>
<p>12.05.04 The E–Dimension in Account Management 29</p>
<p>12.05.05 The Global Dimension in Account Management 37</p>
<p>12.05.06 The State of the Art in Account Management 47</p>
<p>12.05.07 Account Management in Practice 63</p>
<p>12.05.08 Key Concepts and Thinkers in Account Management 85</p>
<p>12.05.09 Resources for Account Management 93</p>
<p>12.05.10 Ten Steps to Implementing Account Management 101</p>
<p>Frequently Asked Questions (FAQs) 121</p>
<p>Index 123</p>
<p>12.05.01 Introduction to Account Management 1</p>
<p>12.05.02 Definition of Terms: What is Account Management? 5</p>
<p>12.05.03 The Evolution of Account Management 15</p>
<p>12.05.04 The E–Dimension in Account Management 29</p>
<p>12.05.05 The Global Dimension in Account Management 37</p>
<p>12.05.06 The State of the Art in Account Management 47</p>
<p>12.05.07 Account Management in Practice 63</p>
<p>12.05.08 Key Concepts and Thinkers in Account Management 85</p>
<p>12.05.09 Resources for Account Management 93</p>
<p>12.05.10 Ten Steps to Implementing Account Management 101</p>
<p>Frequently Asked Questions (FAQs) 121</p>
<p>Index 123</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan