Marketing Blueprint – Business Blueprints

Business Blueprints

Paperback Engels 1993 9780631187158
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

Specificaties

ISBN13:9780631187158
Taal:Engels
Bindwijze:paperback
Aantal pagina's:264

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Inhoudsopgave

1. Marketing: An Overview.
<p>2. Marketing Strategy and Planning.</p>
<p>3. Information for Marketing Decisions.</p>
<p>4. Understanding the Marketing Environment.</p>
<p>5. Understanding Buyer Behaviour.</p>
<p>6. Market Segmentation.</p>
<p>7. Market Targeting.</p>
<p>8. Market Positioning.</p>
<p>9. Managing the Marketing Mix.</p>
<p>10. Product Decisions.</p>
<p>11. Pricing Decisions.</p>
<p>12. Promotion Decisions.</p>
<p>13. Place Decisions.</p>
<p>14. Implementing Marketing Strategy.</p>
<p>Suggestions for Further Reading.</p>
<p>References.</p>
<p>Index.</p>

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        Marketing Blueprint – Business Blueprints