Marketing Blueprint – Business Blueprints
Business Blueprints
Paperback Engels 1993 9780631187158Samenvatting
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>2. Marketing Strategy and Planning.</p>
<p>3. Information for Marketing Decisions.</p>
<p>4. Understanding the Marketing Environment.</p>
<p>5. Understanding Buyer Behaviour.</p>
<p>6. Market Segmentation.</p>
<p>7. Market Targeting.</p>
<p>8. Market Positioning.</p>
<p>9. Managing the Marketing Mix.</p>
<p>10. Product Decisions.</p>
<p>11. Pricing Decisions.</p>
<p>12. Promotion Decisions.</p>
<p>13. Place Decisions.</p>
<p>14. Implementing Marketing Strategy.</p>
<p>Suggestions for Further Reading.</p>
<p>References.</p>
<p>Index.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan